In the post-millennial world, you need to be able to retain top talent in order to sustain the challenges of scaling, he says. You should share — and even brag — about the development opportunities that you offer your employees. 2. Tell the story of the problem youre solving The media is naturally drawn to the negative narrative. A quick flick through a publication such as [U.K. gossip rag] The Daily Mail will confirm this, McCabe explains. So, work at bringing to life the story of the problem that youre solving. By helping others understand the pain point, your problem can be positioned as the solution. 3. Be prepared to say something contentious According to McCabe, many founders tend to bore the average journalist with technical knowledge and non-committal commentary. The media is constantly on the lookout for people who can offer interesting insight and opinion on a wide range of issues. Its a pretty simple and obvious equation: If you roll out anodyne corporate banalities, you wont be called on again to provide media commentary. 4. Get customers and clients to tell your story McCabe also advocatesasking your happiest customers for commentary.
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